Ethnique Vale was founded with a simple yet profound mission: to celebrate and promote the rich cultural heritage of Bangladesh through fashion and design. We are a lifestyle brand born from a love of our country’s artisanal traditions and a passion for high-quality craftsmanship. Each Ethnique Vale creation is unique, thoughtfully curated and lovingly handmade from local heritage materials. From traditional fabrics to Bangladesh’s famed “golden fibre”, every item reflects the diverse cultural tapestry of our nation. By infusing heritage into contemporary designs, we strive to share the beauty of Bangladesh’s traditions with the world in a way that is both stylish and meaningful.
Empowering Local Artisans
At the heart of Ethnique Vale is our community of skilled local artisans. We work hand-in-hand with weavers, embroiderers, and craftspeople from across Bangladesh, supporting them at every step as they transform raw materials into exquisite products. By providing training, fair wages, and a platform for their work, we help these artisans refine their skills and achieve excellence in their craft.
Our artisans, many of whom are women from rural areas, pour their talent and heritage into each piece. Techniques like nakshi katha hand-embroidery are delicately stitched into our textiles, imbuing every product with cultural significance. Every purchase you make directly supports these artisans’ livelihoods, enabling them to sustain their families and communities. In this way, we aim to empower our creators and ensure that Bangladesh’s time-honored crafts not only survive, but thrive for future generations.
Blending Tradition with Contemporary Style
Ethnique Vale is designed for the modern individual who loves to mix traditional charm with contemporary flair. We believe fashion is a form of self-expression, and our collections enable women and men to celebrate their roots while making a style statement that is entirely their own.
In our range of accessories, you will find fashionable scarves handcrafted from luxurious local textiles. We work with heritage fabrics as intricate Jamdani, Muslin, delicate Monipuri weaves, Silk and fine Cotton. Each material carries its own story and cultural significance. By reimagining these fabrics into trendy, versatile designs, we create pieces that feel both timeless and on-trend. An Ethnique Vale scarf can effortlessly elevate any outfit with a touch of story and soul marrying the past and present in every thread.
Sustainable Home Décor with Jute
We take pride in our eco-friendly home décor line, which showcases Bangladesh’s signature natural fiber jute, often called the “golden fiber” of Bangladesh for its lustrous hue and importance. Each décor piece, from table runners and cushions to baskets and wall hangings, is meticulously handcrafted by our artisans using this sustainable material. These jute creations add a warm, earthy elegance to any modern home, bringing a hint of tradition into your living space while championing sustainability. With Ethnique Vale home accents, you can style your surroundings in a way that is culturally rich, contemporary, and kind to the environment.
Resilience Through Challenges
Like many small enterprises around the world, Ethnique Vale faced unprecedented challenges during the global pandemic in 2020. Rather than stand still, we took a leap of faith and continued our journey alongside our artisans through those uncertain times. By staying true to our mission of supporting traditional craft communities, we helped preserve jobs and skills when it mattered most. This resilience not only kept our artisan partners economically supported during a difficult period, but also reaffirmed our commitment to Bangladesh’s fine hand-crafting heritage in the face of adversity. We emerged from that year with an even stronger bond to our artisans and a deeper dedication to our cause.
Join Our Journey
We warmly invite you to explore our website and discover the stories behind each of our creations. If you need any assistance, please do not hesitate to reach out via email or send us a message on Instagram or Facebook – our team is always here to help. Thank you for supporting our vision and for being a part of this endeavor. We look forward to building the Ethnique Vale legacy together with you.
Nasreen Sultana
Owner & CEO, Ethnique Vale
